What you should know
- It’s FREE
- It is secured on a Microsoft Azure Server
- All entries are anonymous
- There are over 1300 Choice Hotels using it
- It is like a STR report for expense and profit
What you will get
- A comparison to similar hotels based on multiple profile points
(Ie. Size, Zip, Rate, REVPAR, Market Rate, Market Type, Online Reputation, STR Indexes)
- Comparison of Cost and Profit in Percent of Revenue, Cost Per
Occupied Room, Cos Per Available Room, and Cost Per Day
- Comparison of Year Over Year Flex and Flow to other hotels
- Ranking Report for sharing with advisers, without exposing actual
- Ability to “What If” your earning potential by changing drivers of
Ready to see how your profit measures up?
Comparison to Similar hotels
Your property will be matched by Number of Rooms, Type of Market, Average Rate, Market Average Rate, and 5 other points of comparison. Then you’ll see exactly where your performance ranks in a variety of costs categories, departments, and metrics, and an idea of what you should be making.
Profit Analysis Dashboard
See immediately how your profit and spending compare to the selected properties. Properties with similar profiles to yours are separated into 3 levels of profitability, Best, Average, and Worst. The dashboard shows what your profit would be if you performed at their level.