I’ve been in the hotel industry for over 40 years. I started as a Desk Clerk at the Syracuse Marriott. Even in that time long ago, each morning the General Manager wanted to know “What did we do last night”? The answer to that question was XXX Rooms Sold and $$.$$ ADR.
Decades later, these reports have changed very little. They are the numbers operators need to see and they are important. Are they the only things your managers need to to be aware of on a daily basis? What about Profit? Shouldn’t your managers have some idea where their GOP stands as they make month within the month decisions?
For 5 years we have been working on a new set of predictive analytics that can project GOP based on daily results at an accuracy of over 90% (and it gets better with each day you use it). If you knew on 10th day of the month that you were behind in Profit, would you make different decisions? If you wouldn’t, why not?
Don’t just be a victim of what happens at your hotel. Be predatory about your profit, and take control of your Net Income and Cap Return.
Change your focus, change your Profit. Email firstname.lastname@example.org today learn more about these Enhanced Daily Reports. It’s easy, it’s painless, it’s automated.